Digital Experts NYC Trusted Web & DM Agency

A well-crafted brand strategy precisely defines the methods, content, locations, timing, and target audience for a brand's communication. It also devises a sustained plan for the brand's ongoing evolution. The outcome is often a handbook or brand manual, aligning all involved parties with the comprehensive strategy. This approach usually encompasses various elements: Brand Audit, Audience Personas, Collaborative Workshops, Positioning and Messaging, Competitive Analysis, Market Research, Brand Platform, and Packaging Strategy.

UX, or User Experience, is generally understood as the collective experience a user has with a brand's products and services. The effectiveness of a UX strategy hinges on meeting the wants and needs of the brand's intended audience, with a primary goal of minimizing obstacles for the user on their journey to making a purchase. Key components of this process often include: UX/UI Audit, UX Research, A/B Testing, Mapping User Flows, Developing Information Architecture, Creating Sitemaps, and Wireframing.

Eclectic is an eCommerce Platform Specialists. Our team offers premier expertise in leading platforms such as Adobe Commerce, BigCommerce, Shopify, and WordPress. We ensure adherence to industry best practices and assist you in selecting the most suitable platform tailored to your specific requirements.

Eclectic combines Google paid search and strategic social messaging to boost brand growth. We develop targeted email and SEO strategies for sustainable growth and relationship building. Our expertise in CRO and digital marketing bridges online efforts with offline sales, including BOPIS and B2B eCommerce solutions.